c - 割り当てに互換性のない型があります。これを行うことができないのはなぜですか?

Question

I have a struct The_Word that has a variable char word[WORD_LENGTH]

I have the following

typedef struct The_Word
{
    char word[WORD_LENGTH];
    int frequency;
    struct The_Word* next;
} The_Word;

int someFunc(char* word)
{
/*Rest of method excluded*/

struct The_Word *newWord = malloc(sizeof(struct The_Word));

newWord->word = word; // error here. How can I assign the struct's word to the pointer word
}