時刻を UTC で保存し、タイムゾーンを個別に保存できます。タイムゾーンは通常、秒単位の UTC オフセットとして格納されます (秒は SI 時間単位です)。
次に、次のように表示できます。
utime = Time.now.utc.to_i # this value can be any format that Time.at can understand. In this example I'll use a unix timestamp in UTC. Chances are any time format you store in your DB will work.
=> 1375944780
time = Time.at(utime) # parses the time value (by default, the local timezone is set, e.g. UTC+08:00)
=> 2013-08-08 14:53:00 +0800
time_in_brisbane = time.in_time_zone(ActiveSupport::TimeZone[36000]) # sets the timezone, in this case to UTC+10:00 (see http://stackoverflow.com/a/942865/72176)
=> Thu, 08 Aug 2013 16:53:00 EST +10:00
time_brisbane.strftime("%d %b %Y, %l:%M %p %z") # format with strftime however you like!
=> "08 Aug 2013, 4:53 PM +1000"