It is used in pattern matching. Now node variable will refer to the entire Node data type for the argument Node a b c l r. So instead of passing to the function as Node a b c l r, you can use node instead to pass it up.
A much simpler example to demonstrate it:
data SomeType = Leaf Int Int Int | Nil deriving Show
someFunction :: SomeType -> SomeType
someFunction leaf@(Leaf _ _ _) = leaf
someFunction Nil = Leaf 0 0 0
The someFunction can also be written as:
someFunction :: SomeType -> SomeType
someFunction (Leaf x y z) = Leaf x y z
someFunction Nil = Leaf 0 0 0
See how simpler was the first version ?