I'm running ads on Facebook with additional URL parameters:
source={{site_source_name}}&placement={{placement}}&ad_id={{ad.id}}&adset_id={{adset.id}}&campaign_id={{campaign.id}}&ad_name={{ad.name}}&adset_name={{adset.name}}&campaign_name={{campaign.name}}
I've checked the preview Url and it seems that the values are filled properly. However, I don't see any data about the ads source/campaign/ad on my pixel analytics page, everything is classified as unknown.
what am I missing?
Maybe the parameters of Facebook analytics are different from the above?