I am researching the solution / possibility to deliver video ads to xbox app/game. The idea is to develop a SDK that publisher can integrate the SDK into their xbox app/game for advertising, similar to integrating AdMob SDK to iOS and Android apps.
Is this technically possible? Does Microsoft allow 3rd party Advertising SDK; or publisher can only use Microsoft own Advertising SDK.
I google around, haven't found any AdNetwork provides advertising SDK for xbox yet.